Building Materials
Dealers, projects and the people who specify you.
Paints, cement, tiles, sanitaryware and electricals sell through dealers, retailers, projects — and the painters, masons and contractors who influence the choice. SynovaFieldIQ covers all of them.
Roles we serve
The whole demand chain
Sales Officers
Dealer & retailer visits, order booking, display checks.
Dealers & Retailers
Secondary sales, scheme tracking, stock & range health.
Project / Site teams
Project pipeline, specification wins, site-stage tracking.
Influencers
Painters, masons & contractors — loyalty points & engagement.
Depth that fits
Built for a long, influenced sale
Dealer, project & influencer masters
- Dealers, retailers, projects, contractors
- Influencer loyalty & reward ledger
- Approval-gated edits
Project & specification pipeline
- Site-stage funnel (foundation → finishing)
- Specification wins by brand & SKU
- Competitor displacement signals
Secondary & range selling
- Primary vs secondary by territory
- Range & assortment compliance
- Scheme ROI & liquidation
Win the dealer and the specifier
One platform for sales, projects and influencer loyalty — branded and worded for your business.