Agriculture & Agri-inputs

From the depot to the last acre.

Seeds, fertilizers and crop protection move through a long field chain. SynovaFieldIQ plans every working day around the crop season, tracks dealer and farmer engagement, and keeps secondary sell-through honest.

Roles we serve

Every link in the agri chain

Field / Agronomy Officers

GPS-verified dealer and farmer visits, demo logging, order capture.

Dealers & Distributors

Primary vs secondary sell-through, scheme and liquidation tracking.

Area & Regional Managers

Territory coverage, focus-crop mix, season-on-season growth.

Farmer engagement

Field days, trials and demo plots tracked against conversion.

Season-aware depth

Built for how agri-inputs actually sell

Crop-season planning

  • Tour plans aligned to Kharif / Rabi cycles
  • Crop-stage & geography targeting
  • Min-coverage rules per beat

Stock, scheme & liquidation

  • Dealer stock & near-expiry visibility
  • Scheme & discount governance
  • Liquidation nudges before season ends

Season-aware Copilot

  • "Top dealers by secondary this season"
  • Weather-adjusted demand forecast
  • Where to push slow-moving SKUs

Run your agri field force on autopilot

One platform from the depot to the dealer to the farmer — with the right terminology for your business.