Medical Devices & Diagnostics
Long sales cycles, clinical proof, real accountability.
Devices and diagnostics sell into hospitals and labs through demos, trials, tenders and KOLs. SynovaFieldIQ tracks the funnel from first visit to installed base — and the AMC after.
Roles we serve
Sales, clinical and service in one chain
Territory Sales Reps
Hospital & lab visits, demo scheduling, order capture.
Clinical / Application Specialists
Trials, training and clinical sign-off tracking.
Key Account Managers
Tender funnels, KOL mapping, account roadmaps.
Service Engineers
Installation, AMC visits, uptime & consumables.
Depth for the long sale
Built for demos, tenders and installed base
Hospital, lab & KOL masters
- Accounts, departments, decision-makers
- KOL influence & speciality mapping
- Installed-base & consumables history
Demo, trial & tender funnel
- Stage-wise opportunity pipeline
- Demo & trial outcome tracking
- Tender calendar & win-rate
Service & compliance
- AMC & preventive-maintenance schedules
- Uptime & complaint resolution
- Audit trail for regulated accounts
Shorten the cycle, grow the installed base
One platform from first demo to AMC renewal — with the terminology your clinical world uses.