Consumer Durables & Electronics
Win the shop floor, not just the order.
Appliances and electronics sell on the floor — through promoters, demos and displays. SynovaFieldIQ tracks in-shop productivity, display compliance and sell-out, from distributor to dealer to demo.
Roles we serve
From distributor to demo
In-shop Promoters (ISDs)
Attendance, demos given, sell-out and lead capture.
Dealers & Distributors
Secondary sales, stock & model-mix, scheme tracking.
Area & Regional Managers
Outlet coverage, share-of-shelf, focus-model push.
Service & Install
Installation & service visits, AMC and feedback.
Floor-level depth
Built for sell-out, not just sell-in
Promoter productivity
- ISD attendance & geo check-in
- Demos given vs units sold-out
- Lead capture & follow-up
Display & demo compliance
- Planogram & share-of-shelf photos
- Live-demo-unit checks
- Competitor presence capture
Stock & model-mix
- Secondary sales by model & outlet
- Stock cover & ageing
- Focus-model & new-launch tracking
Turn footfall into sell-out
One platform for promoters, dealers and service — with your brand and your terminology.