How a 200-rep field force runs the day on autopilot
A composite, illustrative story of a pharma field team that swapped spreadsheets and WhatsApp for SynovaFieldIQ — and what changed from the morning punch-in to the manager's approval inbox.
Effort was everywhere. Proof was nowhere.
Coverage was "reported", not real
Managers couldn't tell a genuine visit from a claimed one.
Plans & expenses lagged for weeks
Tour plans arrived late; expense approvals dragged for days.
Answers lived in spreadsheets
"Why is West down?" took a day of pivot tables to answer.
From 8am punch-in to the evening lock
GPS-gated punch-in
The rep starts the day in-app. Location is confirmed; today's plan loads on a live map.
One-tap, GPS-verified DCR
Doctor visited, samples logged, photo attached — coverage is now real, not claimed.
Order booked in the visit
A POB is captured at the chemist with PTR and schemes — no paper, no lag.
Manager asks the Copilot
"Why is West down?" — answered in seconds, with the reason and the next action.
End-day lock & auto KM
The day's distance is computed from GPS breadcrumbs; TA/DA is pre-filled for approval.
Ninety days later
We finally trust the numbers. The field spends less time reporting and more time selling — and I get answers instead of spreadsheets.
This story is an illustrative composite of typical rollouts. Figures are representative, not a specific customer record.
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