We started in pharma. We built for every field force.
SynovaFieldIQ began as an AI Copilot for pharma sales teams — answering "why is North down?" in plain English. The depth that pharma demanded became a platform that works for FMCG, industrial and any distributed field force.
From a Copilot to a platform
The pharma Copilot
A natural-language analytics layer for medical reps and managers — ask a question, get an Rx-aware answer.
Full FSM workflows
DCR, tour plans, expenses, leave and a universal approval engine joined the Copilot to close the loop end-to-end.
Multi-tenant & vertical-agnostic
Per-tenant terminology and Row-Level Security made the same product fit FMCG and industrial sales without code changes.
AI-native, on-prem ready
A hybrid AI layer — on-prem Ollama plus optional API models — so field data can stay behind the firewall.
What we believe
AI built-in
Intelligence belongs inside the workflow, not bolted on as a dashboard nobody opens.
Configurable, not custom
Every customer is different; forking the code for each one is not the answer.
Security by construction
Isolation enforced in the database beats checks scattered through app code.
Insights over numbers
A good answer tells you why it matters and what to do next.
Meet the founder
Vaibhav Vyas is the CEO and co-founder of Synova Labs, the Ahmedabad-based product engineering company building AI-powered B2B SaaS for the pharma, FMCG, building-materials, and manufacturing sectors. He brings 13+ years of leadership spanning HR transformation, strategic business partnering, and large-scale program management — experience that now shapes how Synova builds software that real field teams and enterprises actually adopt.
Before founding Synova Labs, Vaibhav was Deputy General Manager and Head of the People Experience team at Astral Ltd, where he led a 14-member team and drove the end-to-end implementation of SAP S/4HANA HCM, the integration of an acquired pumps business, and a group-wide overhaul of HR data architecture and policy. Earlier, as Assistant Vice President at Citi (later Axis Bank), he was part of the program management team that executed the divestiture of Citi's India consumer business — managing change, role mapping, and talent retention across two large organizations. His foundational years were at Cadila Pharmaceuticals, where he rose through HR business partnering roles across the Branded and International SBUs, supporting a multi-cultural workforce across 40+ countries and earning the distinction of being the company's youngest Assistant General Manager, with four promotions in nine years.
An MBA from Nirma University's Institute of Management and an Electronics & Communication engineer by training, Vaibhav combines technical fluency, commercial acumen, and a deep belief in building for the people who use the product. That combination is the foundation of Synova Labs' approach: practical, intelligence-driven SaaS that earns its place in the daily workflow.
Builders behind SynovaFieldIQ
Product & AI
Copilot pipeline & forecasting
Engineering
Multi-tenant platform & RLS
Field Success
Rollouts & pharma expertise
Design
Mobile-first field UX